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What is Search Engine Marketing? The search engine is a collective solution for strategy and Creative. Search engine marketing has many benefits for online business because as it generates speedy results. Thus many business opts for Pay per Click services(PPC). Search engine marketing service is the art of using search engines as a vehicle for getting more visitors to your website. Search engine marketing has a solution for immediate and long-lasting benefits. The marketing strategists focus on developing short and long-term goals for your business. Search engine marketing and Search engine optimization are critically important to online business. You can spend every penny you have on a website but it will be for nothing if nobody knows your site there. If you are building a website without SEO, it is more like a building a road without any directions. Search Engine Marketing  Benefits  : Increase brand awareness and brand equity of product. Increase Visibility  – Increase i