What is Search Engine Marketing in digital marketing?
What is Search Engine Marketing in digital marketing? Search engine marketing is the process of getting traffic and visits from search engines utilizing paid and unpaid efforts. It incorporates two sub-processes that are SEO and PPC. Search Engine Optimization is the process of earning traffic through unpaid or free listings whereas PPC is a process of buying traffic through the paid search listings. It is the excellent way to make your brand awareness over the internet to generate sales. The more visits you get through clicks, turn to big sales for the success of your online business. Marketing among search engines is the dominant way to make people aware of what services you offer to them. Devoid of search marketing, it is impossible to target the audience and generate sales. With Marketing, you can do business globally as there is no geographical boundary anymore. Get more targeted traffic to your website. The search engine is the number one traffic referral source for m